Taylor Jenkins Reid's 2019 novel Daisy Jones & the Six, which tells the story of the rise and fall of a fictional 70s band – heavily inspired by Fleetwood Mac – saw sales soar during lockdown, thanks to readers sharing their love for it on TikTok. She says its mix-matched aesthetic appeals to a generation that has embraced vintage and second-hand fashion. "Younger generations have a penchant for all things nostalgic, and love looking to older style icons and influencers," says Heather Ibberson, retail analyst at Edited, who has been tracking the rise of the 70s boho trend in recent months. Having mined 1990s fashion for all it's worth, Gen Z are now going further back in time for inspiration. And it's those who weren't even close to being born when the look's go-to soundtrack – Fleetwood Mac's Rumours – was released in 1977, who are digging it the most. Whether it's the plethora of patchwork, flares, fringed jackets and crocheted tops that recall communal 1970s living in Laurel Canyon, California, or the more gothic-inspired looks of the TikTok trend labelled "whimsigoth", the influence of retro bohemia on 2023 style is undeniable. It now feels that part of having the 'festival experience' is wearing a bohemian-inspired look."īut this summer's dominant style is about more than a token flower crown. "Since then, every summer, aspects of the aesthetic return to fashion. "In the early 2000s, 70s bohemian-inspired fashion became inextricably linked with summer in the public's minds, likely due to the high press attention on celebrity attendees," says fashion and cultural historian Laura McLaws Helms. Then, soon after, Sienna Miller's coin belts, cowboy boots and floppy hats also became summer staples. Modern festival fashion has long leaned into the bohemian look – it's 20 years since Kate Moss arrived at Glastonbury in a pair of fringed suede boots and loose pink kaftan and scarf-style belt. Or rather, in the form of all the many festival-goers dressed in her signature look of flowing maxi dresses, billowing sleeves, kimonos, shawls and layers of chiffon, velvet and lace. Even so, when the gates to Glastonbury opened a few days ago, the band's Stevie Nicks will certainly have been there in spirit. Fleetwood Mac have never made the pilgrimage to Worthy Farm. Of all the rock 'n' roll legends who have played Glastonbury over its 53-year history, one much-loved band hasn't appeared on the bill.
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